METODE CRM UNTUK MENINGKATAN PELAYANAN BAGI KONSUMEN DI GROSIR BANDUNG

Grosir Bandung is a sales shop that markets its products in the form of various types of clothing and accessories especially for men. In developing its business, Grosir Bandung continues to try to expand its target market to outside cities and even throughout Indonesia. The problem that occurs is that the store has not been able to provide access to detailed information about the products available and there is no system for recording products, sales data and customer data. Grosir Bandung does not take advantage of e-commerce platforms or other marketplaces because it can cause price comparisons so that customers switch to other stores and customers do not focus on Grosir Bandung products. To achieve its goals, Grosir Bandung needs a website that can connect sellers and buyers from different places and will not be an obstacle in making transactions. With a website, potential buyers can find information about products in the form of clothing sold at the Grosir Bandung. With the implementation of CRM at Grosir Bandung, it is hoped that it will be able to improve good relations between customers and sellers so that sellers can retain old customers, and with the existence of a web-based CRM marketing strategy it is hoped that it will be able to attract new customers, because customers can place product orders, find out product availability, and price discount information through the system that has been created